Comment-to-DM lead magnet template

People comment a keyword, Alto sends your freebie by DM, and their email lands on your list. Here’s the whole workflow, with every message ready to copy.

Start for free

Copy the messages

Best for: Coaches & creators
Runs on
Built on: Auto Comment to DM
Works with

hattie.sortsOriginal audio

hattie.sorts Linen cupboard reset in 15 minutes. Comment TIDY and I’ll send you my declutter checklist 🧺

ava.wandersnow
TIDY 🙌
hattie.sorts
Sent! Check your DMs 🧺

Comment-to-DM lead magnetAuto Comment to DM

Live

WhenCommentsTIDY
ReplySent! Check your DMs 🧺
Open withHi! Thanks for commenting 😊
Ask forTheir email
SendDeclutter checklist
ThenAdd to Kit
Follow upIf the link isn’t opened

Avaava.wanders

Hi! Thanks for commenting 😊 Tap below and I’ll send your declutter checklist.

Send the checklist

Quick one before I send it: what’s your email? I share one tidy-up tip there every Tuesday.

ava@example.com

Here it is! Your 15-minute declutter checklist 👇

Open the checklist

3 hours later

Hi again! Did you get a chance to open the checklist? It’s just above 👆

How it works. Set it up once. Every comment does the rest.

They comment your keyword
Pick a Reel or post and a word like TIDY, then ask for it in your caption.
Alto replies and opens a DM
A public reply points to their DMs, where a button lets them ask for the freebie.
You get their email
Alto asks before the link goes out, then adds them to Kit, Klaviyo, Beehiiv or Flodesk.
A nudge if they don’t open it
If the link hasn’t been clicked, a short follow-up goes out later the same day.

Every message, ready to copy. Pick a tone. Swap the brackets for yours.

Caption
In your post
Comment [KEYWORD] and I’ll send you my [freebie] 💌
Public reply
Under their comment
Sent! Check your DMs 💌
Opening DM
First DM, with a button
Hi! Thanks for commenting 😊 Tap below and I’ll send you the [freebie].
ButtonSend it to me
Email ask
Before the link
Quick one before I send it: what’s your email? I share [what you send] there every [day].
Delivery
With your link
Here it is! Your [freebie] 👇
ButtonOpen it here
Follow-up
If the link isn’t opened
Hi again! Did you get a chance to open the [freebie]? It’s just above 👆

Make it yours. Three choices, then see what’s working.

A keyword people want to type
One short word that matches the freebie. Put it in the caption and say it out loud in the Reel.
- TIDY
- GUIDE
- PLAN
- RECIPE
A freebie worth an email
Something they can use today beats a newsletter on its own.
- Checklist
- Cheat sheet
- Mini-course
- Template
The list you already send from
New emails go straight to your email tool, ready for your next send.
- Kit
- Klaviyo
- Beehiiv
- Flodesk
What to watch
Each campaign counts the emails collected and the link clicks, so you can see which posts grow your list.
- Emails collected
- Link clicks
- Click-through rate

Comment-to-DM lead magnet FAQs

Have something else in mind?
Talk to the Alto team.

How do lead magnets get delivered through DMs?

Someone comments your keyword and Alto replies under the comment, then sends a DM. They tap the button, share their email if you ask for it, and the link to your freebie arrives in the same chat.

Can I collect emails without a landing page?

Yes. Alto asks for the email in the DM before the link goes out and adds it to Kit, Klaviyo, Beehiiv or Flodesk. There’s no form to build.

Does comment-to-DM work for small accounts?

Yes. It works the same at any follower count, and the people who comment on your posts are exactly the people you want on your list.

How much does it cost?

This whole template runs on Alto’s Free plan, including the email ask and sending emails to your email tool.

How do I set it up in Alto?

Start a new campaign from Auto Comment to DM. Pick your post and keyword, paste in the messages from this page, turn on the email ask and connect your email tool, then publish.