Comment-to-DM lead magnet
People comment a keyword, get your freebie by DM, and their email lands on your list.
Tell people to DM you a word in a Reel, a podcast or a video. Alto answers everyone who sends it with your freebie and adds their email to your list.

bram.sows Five crops to sow before the end of the month. DM me SEEDS for my free sowing calendar.
SEEDS 🌱
Hi! So glad you messaged 😊 Tap below and I’ll send the sowing calendar over.
Before I send it, what’s the best email for you? That’s where my monthly growing notes go out.
jules@example.com
Thank you! Here’s your sowing calendar. I hope it helps 👇
Ask people to DM you a keyword like SEEDS in a Reel, a Story, a podcast or a video.
Everyone who sends the word gets your reply, with a way to claim the freebie.
Alto asks for it before the freebie goes out, then adds it to Kit, Klaviyo, Beehiiv or Flodesk.
The same word works on Instagram, Facebook, TikTok and WhatsApp.
In your Reel, podcast or video
Send me a DM with the word [KEYWORD] and I’ll send you my [freebie].
DM me [KEYWORD] for the free [freebie].
Want my [freebie]? DM me [KEYWORD] and it’s yours!
When they send the word
Hi! So glad you messaged 😊 Tap below and I’ll send the [freebie] over.
ButtonSend it over
Here for the [freebie]? Tap below.
ButtonYes please
That’s the word! 🌱 Tap below and the [freebie] is yours.
ButtonI want it
Before the freebie
Before I send it, what’s the best email for you? That’s where my [what you send] goes out.
Your email? The [freebie] comes straight after.
Pop your email below and I’ll send the [freebie] right away 💌
With your link
Thank you! Here’s your [freebie]. I hope it helps 👇
ButtonRead it now
Your [freebie]:
ButtonOpen
Here it is 🎉 Enjoy the [freebie]!
ButtonTake a look
If the link isn’t opened
Just checking the [freebie] reached you. It’s waiting above whenever you’re ready.
Your [freebie] link is just above 👆
Don’t forget your [freebie]! It’s one tap away, just above ✨
People hear it in a podcast or a voiceover, so choose one they can’t mishear or misspell.
One word works in Reels, Stories, YouTube videos, podcast episodes and your bio.
New emails land in the tool you already use for your newsletter.
Sends, link clicks and emails collected show for each campaign, so you know which content brings people in.
Have something else in mind?
Talk to the Alto team.
Set up this template with your word. Whenever someone sends it to you on Instagram, Facebook, TikTok or WhatsApp, Alto replies with your messages and the freebie.
A keyword DM works where comments can’t: podcasts, YouTube videos, Stories and talks. People can message you from wherever they heard the word.
Yes. Use the same word on each account you connect, so your call to action is the same wherever people find you.
Instagram and Facebook run on Alto’s Free plan, email ask included. Connecting TikTok or WhatsApp needs a paid plan.
Yes. Each account connects through the platform’s official sign-in, and Alto only replies to people who messaged you first.
People comment a keyword, get your freebie by DM, and their email lands on your list.
Everyone who comments gets a DM confirming their entry, and lands on one list you can pick a winner from.
Shoppers comment for a code, and Alto sends it by DM with a link to your shop.