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Giveaway DM automation template

Everyone who comments on your giveaway gets a DM confirming their entry. Alto asks them to follow and share their email, and keeps every entrant on one list.

Best for
Shops & brands
Runs on
InstagramFacebook
Built on
Auto Comment to DM

How it works. Post the giveaway. Alto keeps track of who’s in.

  1. They comment to enter

    Any comment on the giveaway post counts, so entering couldn’t be easier.

  2. Alto confirms in their DMs

    A reply under the comment and a DM tell them they’re in.

  3. They follow and share their email

    Ask for a follow on Instagram and an email, so you can reach the winner and everyone else after the draw.

  4. Every entrant on one list

    Entrants land on a giveaway list in Alto, ready to export when it’s time to draw.

Every message, ready to copy. Pick a tone. Swap the brackets for yours.

  1. Caption

    In your giveaway post

    Win our [prize]! Comment below to enter, and we’ll confirm your entry by DM 🎁

  2. Public reply

    Under their comment

    You’re in! We’ve sent you a DM 🎁

  3. Opening DM

    First DM, with a button

    Thanks for entering our giveaway! Tap below to confirm your entry.

    ButtonConfirm my entry

  4. Follow ask

    Before the email

    One more step: follow us so you don’t miss the winner announcement.

  5. Email ask

    So you can reach the winner

    And your email, so we can get in touch if you win?

  6. Confirmation

    With a link to your shop

    You’re entered! We’ll announce the winner on [date]. Have a look around while you wait 👇

    ButtonVisit the shop

Make it yours. Pick a prize, keep entry easy, name your list.

  • A prize from your own shop

    Give away what you sell, so the people who enter are people who’d buy it.

    • Bestseller
    • Gift set
    • New launch
  • Entry in one comment

    Any comment counts. The follow and email asks happen in the DM, not in a long list of rules.

  • A list for each giveaway

    Give every giveaway its own list, so drawing a winner and thanking everyone afterwards is easy.

    • Spring giveaway
    • Launch week
  • What to watch

    New follows, emails collected and DMs sent show for each campaign, so you can see what the giveaway brought in.

    • New follows
    • Emails collected
    • Total sends

Giveaway DM automation FAQs

Have something else in mind?
Talk to the Alto team.

How do I automatically DM everyone who enters my Instagram giveaway?

Run this template on your giveaway post with any comment as the trigger. Every entrant gets a DM confirming their entry, without you replying by hand.

Can giveaway DM automation capture emails from entrants?

Yes. Alto asks for an email in the DM and keeps it with the entrant on your giveaway list.

What should the giveaway confirmation DM say?

Confirm they’re in, say when you’ll announce the winner and give them something to do next, like browsing your shop. The messages above cover all three.

How do I pick the winner?

Export your giveaway list from Contacts and draw the winner your usual way.

Which plan do I need?

The comment replies, DMs, follow ask and email ask run on Alto’s Free plan. Keeping entrants on a list and exporting it needs Pro.

More templates. Workflows that pair well with this one.

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