Story reply lead magnet template

People reply to your Story, Alto sends your freebie by DM, and their email lands on your list. Here’s the whole workflow, with every message ready to copy.

Start for free

Copy the messages

Best for: Creators & coaches
Runs on
Built on: Stories to DM
Works with

isla.carryon2hReply PACK for my packing list ✈️PACK 🙌

Packing listStories to DM

Live

WhenRepliesPACK
React❤️ their reply
Open withHi! Thanks for replying 😊
Ask forTheir email
SendCarry-on packing list
ThenAdd to Kit
Follow upIf the link isn’t opened

Leahleah.studio

Replied to your story

PACK 🙌

Hi! Thanks for replying 😊 Tap below and I’ll send you the packing list.

Send it to me

Before I send it: what’s your email? I share one travel tip there every Sunday.

leah@example.com

Here you go! Your carry-on packing list 👇

Open it here

4 hours later

Hi again! Did you get a chance to open the packing list? It’s just above 👆

How it works. Post the Story. Every reply does the rest.

They reply to your Story
Add a line like “Reply PACK” to your Story and offer your freebie there.
Alto hearts it and opens a DM
Their reply gets a ❤️ in your DMs, then a message with a button to get the freebie.
You get their email
Alto asks before the link goes out, then adds them to Kit, Klaviyo, Beehiiv or Flodesk.
A nudge if they don’t open it
If the link hasn’t been clicked, a short follow-up goes out a few hours later.

Every message, ready to copy. Pick a tone. Swap the brackets for yours.

Story
On your Story
Reply [KEYWORD] and I’ll send you my [freebie] 💌
Opening DM
First DM, with a button
Hi! Thanks for replying 😊 Tap below and I’ll send you the [freebie].
ButtonSend it to me
Email ask
Before the link
Before I send it: what’s your email? I share [what you send] there every [day].
Delivery
With your link
Here you go! Your [freebie] 👇
ButtonOpen it here
Follow-up
If the link isn’t opened
Hi again! Did you get a chance to open the [freebie]? It’s just above 👆

Or ask Alto to set it up

Paste this into Ask Alto in your workspace. It saves a draft for you to check and publish. Drafting is on Pro.

Set up a story-reply campaign for my next Story: when someone replies [KEYWORD], heart their reply, ask for their email, send them my [freebie] and add them to [Kit].

Make it yours. Three choices, then see what’s working.

A word worth replying
One short word that matches the freebie, written on the Story where nobody can miss it.
- PACK
- GUIDE
- LIST
- PLAN
A freebie worth an email
Something they can use straight away suits a Story best.
- Packing list
- Checklist
- Cheat sheet
- Mini-guide
The list you already send from
New emails go straight to your email tool, ready for your next send.
- Kit
- Klaviyo
- Beehiiv
- Flodesk
What to watch
Each campaign counts the DMs sent, the link clicks and the emails collected, so you can see which Stories grow your list.
- DMs sent
- Link clicks
- Emails collected

Story reply lead magnet FAQs

Have something else in mind?
Talk to the Alto team.

How does Instagram Story reply automation work?

Someone replies to your Story with your keyword. The reply lands in your DMs, Alto gives it a ❤️ and sends a message with a button. They tap, share their email if you ask for it, and your freebie arrives in the same chat.

Does it work on every Story?

Yes, if you want it to. Run it on all your Stories, on your next one, or on one Story you’ve already posted.

Can I collect emails from Story replies?

Yes. Alto asks for the email in the DM before the link goes out and adds it to Kit, Klaviyo, Beehiiv or Flodesk. There’s no form to build.

How much does it cost?

This whole template runs on Alto’s Free plan, including the email ask and sending emails to your email tool.

How do I set it up in Alto?

Start a new campaign from Stories to DM. Pick your Story and keyword, paste in the messages from this page, turn on the email ask and connect your email tool, then publish.