Discount code DM template

Shoppers comment a word on your post, and Alto sends their code by DM with a link to your shop. Ask for an email on the way and your Klaviyo list grows too.

Start for free

Copy the messages

Best for: Online shops
Runs on
Built on: Auto Comment to DM
Works with

brackenfootNew colours

brackenfoot Autumn colours are in 🍂 Comment SOCKS for 15% off your first pair.

riley.writesnow
SOCKS please! 🧦
brackenfoot
Check your DMs for your code 💌

First-pair discountAuto Comment to DM

Live

WhenCommentsSOCKS
ReplyCheck your DMs for your code 💌
Open withThanks for your comment!
Ask forTheir email
SendBRACKEN15Shop now
ThenAdd to Klaviyo

Rileyriley.writes

Thanks for your comment! Tap below and we’ll send your code.

Send my code

Want first look at new colours? Pop your email below and your code comes right after.

riley@example.com

Here’s 15% off your first pair: BRACKEN15. Enjoy!

Shop now

How it works. Comment for a code. Shop in one tap.

They comment for the code
Post a product and ask people to comment a word like SOCKS for money off.
The code arrives by DM
Alto sends it in a message with a button that opens your shop.
Their email goes to Klaviyo
Ask before the code goes out, and new subscribers join your Klaviyo list.
Posts and ads alike
Point it at your ads as well as your posts, so ad comments turn into shoppers.

Every message, ready to copy. Pick a tone. Swap the brackets for yours.

Caption
In your post or ad
Comment [KEYWORD] and we’ll DM you [discount] off your first order 💌
Public reply
Under their comment
Check your DMs for your code 💌
Opening DM
First DM, with a button
Thanks for your comment! Tap below and we’ll send your code.
ButtonSend my code
Email ask
Before the code
Want first look at new arrivals? Pop your email below and your code comes right after.
The code
With a link to your shop
Here’s [discount] off your first order: [CODE]. Enjoy!
ButtonShop now
Follow-up
If the shop link isn’t opened
Your code [CODE] is waiting above, ready when you are.

Or ask Alto to set it up

Paste this into Ask Alto in your workspace. It saves a draft for you to check and publish. Drafting is on Pro.

Set up a comment-to-DM campaign for my next post: when someone comments [KEYWORD], reply publicly, ask for their email, send [15% off] with the code [CODE] and a link to [my shop], and add them to [Klaviyo].

Make it yours. Name the offer, set the code, grow your list.

A keyword that names the product
Shoppers know exactly what they’ll get, and the comments read like demand.
- SOCKS
- CODE
- DROP
- SALE
An offer worth commenting for
Use a code you’ve already set up in your store, then paste it into the message.
- 15% off
- Free shipping
- Early access
Subscribers in Klaviyo
Ask for an email before the code and every new subscriber is ready for your next campaign.
- Klaviyo
What to watch
Total clicks and click-through rate show how many people went from the DM to your shop.
- Total clicks
- Click-through rate
- Emails collected

Discount code DM FAQs

Have something else in mind?
Talk to the Alto team.

How do I send a discount code by DM automatically?

Create the code in your store, then paste it into this template’s code message. When someone comments your keyword, Alto sends it by DM with a button to your shop.

Can I run it on Instagram and Facebook ads?

Yes. Point the template at your ads as well as your posts, and people who comment on the ad get the code too.

Can I collect emails for Klaviyo?

Yes. Turn on the email ask, and everyone who shares their email joins your Klaviyo list as their code is sent.

Is it free?

Yes. Comment-to-DM campaigns, the email ask and sending subscribers to Klaviyo are all on Alto’s Free plan.

Can the AI agent share discounts instead?

Yes, on Pro. The AI DM Agent can share discounts you’ve approved in Shopify while it answers shoppers’ questions.