Live comment-to-DM template

Viewers comment a keyword during your Instagram Live, and Alto sends the link to their DMs while you keep selling. Here’s the whole workflow, with every message ready to copy.

Start for free

Copy the messages

Best for: Ecommerce
Runs on
Built on: Live to DM

ottergoldvintageLIVE184

sam.on.filmThat jacket 😍
leah.studioWhat size is it?
ellie.makesLINK 🙋

Live dropLive to DM

Live

OnEvery Live
WhenCommentsLINK
Open withThanks for watching!
SendToday’s drop
Follow upIf the link isn’t opened

Ellieellie.makes

Thanks for watching! Tap below for the link to today’s drop.

Send the link

Here you go! Everything from the Live is here 👇

Shop the drop

4 hours later

Hi again! The pieces from the Live are still here 👆

How it works. You keep talking. Alto handles the links.

They comment while you’re live
Say your word on the Live and pin it as a comment, like “Comment LINK for today’s pieces”.
Alto opens a DM in seconds
While you’re still live, a message with a button lands in their DMs.
They tap for the link
The link to the piece or the collection arrives in the same chat, so nobody waits for you to read the comments.
A nudge if they don’t open it
If the link hasn’t been clicked, a short follow-up goes out a few hours later.

Every message, ready to copy. Pick a tone. Swap the brackets for yours.

Pinned comment
On your Live
Comment [KEYWORD] and we’ll DM you the link to [today’s drop] 🛍️
Opening DM
First DM, with a button
Thanks for watching! Tap below for the link to [today’s drop].
ButtonSend the link
Delivery
With your link
Here you go! Everything from the Live is here 👇
ButtonShop the drop
Follow-up
If the link isn’t opened
Hi again! The pieces from the Live are still here 👆

Or ask Alto to set it up

Paste this into Ask Alto in your workspace. It saves a draft for you to check and publish. Drafting is on Pro.

Set up a Live to DM campaign for my Instagram Lives: when a viewer comments [KEYWORD], send a DM with a button, then my [shop link], and follow up if they don’t open it.

Make it yours. Three choices, then see what’s working.

One word for the whole Live
Keep it short and say it often. Pin it as a comment so people who join late see it too.
- LINK
- SHOP
- WANT
- DROP
Where the link goes
One page with everything from the Live is easier than a link for every piece.
- Today’s drop
- New arrivals
- The collection
- A single piece
A list for your next drop
Ask for an email before the link, and new emails go straight to Klaviyo, ready to announce your next Live.
- Klaviyo
What to watch
Each campaign counts the DMs sent and the link clicks, so you can see how each Live sells.
- DMs sent
- Link clicks
- Click-through rate

Live comment-to-DM FAQs

Have something else in mind?
Talk to the Alto team.

How does Instagram Live comment-to-DM work?

Viewers comment your keyword during the Live. Alto sends them a DM with a button, and the link arrives as soon as they tap, while you keep talking.

Do I have to set it up before every Live?

No. Set it up once and it runs on every Live, or only on your next one if you prefer.

Is it only for selling?

No. Coaches use it in workshops and Q&As to send a workbook, a booking link or a replay to everyone who asks.

How much does it cost?

This template runs on Alto’s Free plan.

How do I set it up in Alto?

Start a new campaign from Live to DM. Choose every Live or your next one, add your keyword, paste in the messages and your link, then publish before you go live.