Product launch waitlist template

People comment on your teaser, Alto adds them to your waitlist by DM, and their email lands in Klaviyo for launch day. Here’s the whole workflow, with every message ready to copy.

Start for free

Copy the messages

Best for: Ecommerce
Runs on
Built on: Auto Comment to DM
Works with

pinbrooktoysComing soon

pinbrooktoys Something new is coming to the workshop 👀 Comment FIRST to join the waitlist.

alex.framesnow
FIRST 🙋
pinbrooktoys
You’re nearly in! Check your DMs 💌

Launch waitlistAuto Comment to DM

Live

OnYour next post
WhenCommentsFIRST
ReplyYou’re nearly in! Check your DMs 💌
Open withThanks for commenting!
Ask forTheir email
ConfirmYou’re on the list!
ThenAdd to Klaviyo

Alexalex.frames

Thanks for commenting! Tap below to join the waitlist for our new collection.

Join the waitlist

What’s the best email for launch day? We’ll send it there first.

alex@example.com

You’re on the list! We’ll email you the moment it’s live 🎉

How it works. Tease it once. Launch to a list that asked.

They comment on your teaser
Tease the launch in a post and ask people to comment a word like FIRST to join the waitlist.
Alto replies and opens a DM
A public reply points to their DMs, where a button lets them join.
They join with their email
Alto asks for their email, confirms their spot and adds them to your Klaviyo list.
Launch day goes to your list
Email the waitlist from Klaviyo when it’s live, and use the same word on your launch post for the shop link.

Every message, ready to copy. Pick a tone. Swap the brackets for yours.

Caption
On your teaser post
Something new is coming 👀 Comment [KEYWORD] to join the waitlist and hear first.
Public reply
Under their comment
You’re nearly in! Check your DMs 💌
Opening DM
First DM, with a button
Thanks for commenting! Tap below to join the waitlist for [launch].
ButtonJoin the waitlist
Email ask
To join the list
What’s the best email for launch day? We’ll send it there first.
Confirmation
Once they’re on the list
You’re on the list! We’ll email you the moment [launch] is live 🎉

Or ask Alto to set it up

Paste this into Ask Alto in your workspace. It saves a draft for you to check and publish. Drafting is on Pro.

Set up a comment-to-DM campaign for my next post: when someone comments [KEYWORD], reply publicly, ask for their email, confirm they’re on the waitlist and add them to my [Klaviyo list].

Make it yours. Three choices, then see what’s working.

A word that feels like a front-row seat
One short word in the caption. It works best when the teaser shows just enough.
- FIRST
- WAITLIST
- EARLY
- ME
A teaser worth waiting for
A close-up, a colour or a shape is enough to get people asking.
- Close-up
- Colour reveal
- Behind the scenes
- Countdown
A Klaviyo list for launch day
New emails land in a list of their own, so launch day starts with people who asked for it.
- Klaviyo
What to watch
Each campaign counts the emails collected, so you know how big launch day will be before it starts.
- Emails collected
- DMs sent

Product launch waitlist FAQs

Have something else in mind?
Talk to the Alto team.

How do I build a waitlist from Instagram comments?

Post a teaser and ask people to comment a word. Alto replies under the comment, opens a DM and asks for their email, then adds it to your Klaviyo list.

Can I set it up before the teaser is posted?

Yes. Point the campaign at your next post, publish it, then post your teaser. Alto picks up the teaser when it goes live.

How do I tell the waitlist when it launches?

Email them from Klaviyo on launch day. You can also use the same word on your launch post, so new commenters get the shop link by DM.

How much does it cost?

This template runs on Alto’s Free plan, including the email ask and sending emails to Klaviyo.

How do I set it up in Alto?

Start a new campaign from Auto Comment to DM and choose your next post. Add your keyword, paste in the messages, turn on the email ask and connect Klaviyo, then publish before you post the teaser.